Daisy London

Daisy London is a renowned jewellery brand in the UK, celebrated for its unique and elegant designs inspired by nature and contemporary trends. Known for its high-quality craftsmanship, Daisy London offers a diverse range of jewellery, including necklaces, bracelets, rings, and earrings, that appeal to modern, style-conscious consumers. The brand emphasizes sustainability and ethical practices, ensuring their products are both beautiful and responsibly made. With a strong online presence and a loyal customer base, Daisy London continues to set trends in the jewellery industry while maintaining a commitment to exceptional quality and innovative design.

As a digital agency, we understand the importance of a website's aesthetics and functionality in creating a lasting impression on customers. Therefore, our first task was to enhance the look and feel of the Daisy London website. We examined their existing website design and identified areas that needed improvement. Our goal was to make necessary changes to the website, including updating and improving the overall layout, to create a more visually appealing and functional online presence.

After the initial improvements, our focus shifted to enhancing the user interface (UI) and user experience (UX) of the website. We began by studying the brand's design guidelines to ensure that our changes were consistent with their branding. We also analyzed the customer journey on the website and identified bottlenecks that needed to be addressed.

One significant area for improvement was the product page, which lacked detail and clear, concise information. We collaborated with the Daisy London team to redesign the product page, adding useful information such as material, size, and care instructions.