Daisy London

Daisy London logo
2021 - present
Daisy London
Shopify, Shopify Plus, Development, Maintenance
United Kingdom

Nick, Ecommerce & Digital Manager

"I've worked with Lee at DWS on a number of complex projects across different ecommerce platforms and disciplines. He's fantastic at managing multiple stakeholder's expectations, taking an (often loose) brief and bringing it to life in a timely manner. I know I can always rely on him to add value when it matters most"

The Client

Daisy London is a renowned jewellery brand in the UK, celebrated for its unique and elegant designs inspired by nature and contemporary trends. Known for its high-quality craftsmanship, Daisy London offers a diverse range of jewellery, including necklaces, bracelets, rings, and earrings, that appeal to modern, style-conscious consumers. The brand emphasizes sustainability and ethical practices, ensuring their products are both beautiful and responsibly made. With a strong online presence and a loyal customer base, Daisy London continues to set trends in the jewellery industry while maintaining a commitment to exceptional quality and innovative design.

The Challenge

As a digital agency, we understand the importance of a website's aesthetics and functionality in creating a lasting impression on customers. Therefore, our first task was to enhance the look and feel of the Daisy London website. We examined their existing website design and identified areas that needed improvement. Our goal was to make necessary changes to the website, including updating and improving the overall layout, to create a more visually appealing and functional online presence.

Our Approach

After the initial improvements, our focus shifted to enhancing the user interface (UI) and user experience (UX) of the website. We began by studying the brand's design guidelines to ensure that our changes were consistent with their branding. We also analyzed the customer journey on the website and identified bottlenecks that needed to be addressed.

One significant area for improvement was the product page, which lacked detail and clear, concise information. We collaborated with the Daisy London team to redesign the product page, adding useful information such as material, size, and care instructions.

The Transformation

In addition to improving the website's functionality, we also worked on enhancing its performance. We optimized the website's loading speed, significantly impacting its search engine optimization (SEO) rankings. We ensured the website was mobile-friendly, allowing users to access it on any device, regardless of screen size.

Throughout the process, we collaborated closely with the Daisy London team, providing regular updates and aligning our changes with their business goals. Our efforts resulted in a significant increase in website traffic and sales, with overwhelmingly positive customer feedback.

Overall, our work on the Daisy London website was a great success. The brand has seen a significant increase in website traffic and sales, and customer feedback on the website has been overwhelmingly positive. We continue to work with Daisy London on an ad-hoc basis, providing ongoing maintenance and support for their Shopify website. Our collaboration with the brand is a testament to the quality of our work and our commitment to delivering exceptional results for our clients.

A few of our clients
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