How Adobe Commerce Can Help Your Business Grow Online

In 2018, Adobe acquired the e-commerce platform formerly known as Magento and has now merged its various features into the powerful UX to create the versatile Adobe Commerce platform. Adobe Commerce features give businesses the power to customise the platform to their needs, effortlessly manage their content, and offer their customers the best buying experience possible.

With B2B e-commerce development integrated into the enterprise platform, your customers can have a convenient experience that helps your business reach new heights of online growth. Let’s take a closer look at how the features promote that growth and how an experienced Adobe Commerce developer can support your business.

Overview of Adobe Commerce Features for B2B Businesses

The Adobe Commerce enterprise platform offers various incredible features for optimising the buyer experience and analysing your sales and marketing data so you can manage and scale up your online business efficiently.

Highly Customisable for You and Your B2B Customers

The B2B Adobe Commerce features are incredibly customisable for the merchant platform and customer interface. B2B customers can create multiple access points and assign different permissions for various buyers on a single company account. As the seller, you can modify how the company accounts operate on your site, including:

• Their payment methods
• The prices they’re offered
• If they can negotiate those prices
• If they can make requisition lists

Headless Commerce Capabilities

Headless commerce is the ideal way to structure your online store platform. With the GraphQL API layer of Adobe Commerce, you can upgrade any back-end business operations without disrupting the front-end customer experience. The headless architecture allows you to cultivate seamless customer experiences across any touchpoint without slowing down your operations.

Business Intelligence Dashboards

The Business Intelligence Dashboards of the Adobe Commerce platform feature powerful tools that help you identify and analyse your online business metrics. Through Adobe’s advanced AI system, the dashboards create easy-to-understand visualisations of your data (i.e., customer data, marketing results, sales metrics) so you can quickly identify what is helping or hurting your business most.

Enhanced Marketing Tools

Streamline your online business operations and enhance your customer engagement with Adobe Commerce. With powerful tools like Catalog Service, Live Search, and Product recommendations, you’ll save on customer acquisition costs and increase customer satisfaction.

Fluid Third-Party Integrations

One of the easiest ways to scale up your online business is through third-party integrations. Adobe Commerce is a cloud-based platform with access to hundreds of free, helpful third-party tools that can strengthen your platform capabilities and enhance the overall B2B customer experience.

How Adobe Commerce Features Grow Your Business

Any business looking for effective and secure B2B e-commerce development should consider the flexible scalability and other benefits that Adobe Commerce can provide.

Improving Customer Experience

How your site runs and the process of purchasing items or contacting customer service can make or break your online business. No customer will want to purchase from a business with a poorly run website that is slow and does not appear to be secure. Additionally, if your site constantly runs into problems or has to be paused for maintenance, your bottom line suffers, and customers will not return.

Headless commerce architecture and remarkable customisation are some of the Adobe Commerce features that allow you to maintain a speedy and secure online storefront while continuously optimising each aspect to provide the highest quality customer experience. Prioritising an exceptional customer experience ensures you can establish a good rapport with your clients that keeps them coming back.

Streamlining Operations

Efficient and organised processes are critical for all aspects of an online business. Whether you’re analysing your data for decisions regarding future spending, figuring out how to expand your B2B customer base, or addressing issues as they arise, the business will collapse if your operations are in disarray.

Adobe Commerce is your solution for an efficient and centralised platform for business operations. You can run your online storefront, connect with your customers, dissect your data, and so much more, all within Adobe’s extraordinary business cloud infrastructure.

Enhancing Marketing and Promotion Efforts

Marketing tactics and promotions are some of the most crucial components of a successful online business. Effective marketing methods that reach your targeted audiences are bolstered by promotions that help convert meaningful leads and retain loyal customers. The better you can personalise your marketing efforts and reach your desired customers, the more your business can sustainably grow.

With Adobe Commerce’s features like AI-enhanced data reports and omnichannel capabilities, marketing metrics are easy to understand and utilise as you cultivate valuable messages across various channels, like search ads, email campaigns, and social media. You can effortlessly understand the necessary data to shape your ideal marketing strategies and quickly reach as much of your audience as possible.

Maximising Sales

The profits from sales keep your business afloat, so at the end of the day, your business cannot expand without growing sales numbers. But with the right tools and B2B e-commerce platform, sales growth is practically guaranteed.

Tailoring your website to fit your and your customers’ needs and allowing them to modify their accounts and set up quick orders or requisition lists helps you put your best foot forward and increase high-value sales. Additionally, Adobe’s intuitive data analytics, AI-supported marketing tools, and insane scalability potential encourage you to sustain meaningful business relationships and keep up with growing demands. Adobe Commerce web development for your business gives you the ultimate customisation and optimisation capabilities to help you reach new heights.

If you’re a business owner in the UK looking to implement Adobe Commerce but aren’t sure where to start, it would be in your best interest to contact an Adobe Commerce developer like DWS Limited to hit the ground running and maximise your potential. Our team can guide you through every step of implementation and customisation to ensure you understand everything that Adobe Commerce can do for you, such as:

• Centralise and streamline all storefront, marketing, sales, and data operations
• Personalise your marketing efforts
• Refine the customer experience
• Improve sales while cutting extraneous costs

Optimisation, flexibility, speed, centralisation – these are all terms that describe how Adobe Commerce web development can help your business grow online. You can actualise your B2B business growth goals sooner with assistance from the DWS Limited team and the incredible Adobe Commerce features.