B2B E-commerce Trends to Watch in 2023

Are you a B2B company in London looking to ramp up your online presence? Did you know that providing personalised website experiences can increase sales by 19%? However, that’s not the only way to engage with your customers and maximise the potential of digital sales.

Whatever stage you are at in this process, you must watch upcoming e-commerce trends as they unfold. The year 2023 promises revolutionary changes in e-commerce strategies, so now is the time for companies like yours to prepare and stay ahead of the competition.

Let's explore some emerging B2B e-commerce trends set to dominate this coming year.

B2B E-commerce Trends in 2023

In the ever-evolving world of e-commerce, brands need to keep up with the latest trends to stay competitive and have a successful business. Trends such as omnichannel selling and new payment options can help you stand out and give customers what they want.

By keeping an eye on industry trends, you'll know exactly when to make changes or build new features to your website, allowing you to stay ahead of your competitors and offer shoppers a unique experience.

Additionally, staying updated on new trends can help you gain valuable insight into customer behaviour. This arms you with the knowledge you need to optimise your website and reach your goals. If you're unsure where to start, we've compiled a list of some great B2B e-commerce trends to look into this year.

Improved Search Quality

Improved search quality is a hot e-commerce trend for B2B businesses this year. Don’t believe us? Forbes reports that 5% of gross merchandise volume can be attributed to product search and recommendations, so it's no surprise that getting the most out of your search engine is key.

To do this, you'll want to focus on training your ranking algorithms and evaluating your search quality compared to competitors. This will help ensure you give customers a great experience whenever they search and shop with you.

Social Commerce

These days, B2B e-commerce businesses are on the rise. As you probably know already, this increases competition fiercely. To stay ahead of that competition, you must be up-to-date with your social strategy.

Investing in influencer marketing, targeted ads, organic content, and customer engagement can help you reach new customers and boost brand recognition. However, it’s not just about social media marketing. You can sell on social platforms, too.

Social media platforms not only allow for discovery but can also lead to increased sales. Plus, connecting with customers through these channels helps create meaningful relationships that result in better customer loyalty and higher profit margins. Social commerce is a great way for B2B businesses to maximise their e-commerce potential this year.

Omnichannel Capabilities

Offering a streamlined customer experience through multiple channels is much more effective than having just a website or relying solely on social media.

Over half of all e-commerce sites already implement omnichannel features. It's clear that this strategy is necessary for anyone wanting to stay ahead of the competition. How can you boost your site’s omnichannel capabilities?

Understand your customers first. This ensures you can provide customised solutions tailored to their needs to create an effortless experience that will make a person return.

Ultimately, you can generate more sales and increase profits when all the pieces of your B2B e-commerce journey fit together.

Video Shopping

With video content integral to the customer experience, companies should prioritise an interactive shopping journey.

The popularity of video shopping is partly due to the pandemic. People wanted an immersive shopping experience from the comfort of their homes. So, this trend has been gathering pace over the past few years and is set to become even more prominent in 2023.

There are several benefits of video shopping, though. It allows customers to get up close and personal with products and services. It also provides businesses with a great way to engage with their audience through user-generated content. It’s a win-win situation.

Expanded Payment Options

As digital payment solutions take over traditional methods, e-commerce businesses in the B2B sector face new challenges. You have to offer expanded payment options to stay ahead of the game.

Mobile wallets such as Apple Pay, Google Pay, and Samsung Pay have become increasingly popular with consumers due to their speed and security. In fact, in 2022, at least 60% of people used a digital wallet weekly. What does a figure like that mean? You have to keep up with the times to ensure you can compete with your online competitors.

You have to keep up with the times to ensure you can compete with your online competitors. Ultimately, engaging in this trend provides customers with an easy way to make payments quickly. It'll also position your company as a business at the cutting edge of shopping technology.

Premium Products

In 2023, inflation is a reality most brands have to face. Rising inflation increases competition and forces most companies to reduce costs. Global supply chain issues add insult to injury for most e-commerce brands. What can you do to stay afloat? Introduce premium products or offerings.

Here are a few great ways to do that:

• Offer samples or exclusive deals for loyal customers
• Expand into niche markets
• Introduce higher-end versions of existing products

Of course, you must take extra care when marking and packaging these products to maximise their perceived value. Don't introduce products just for the sake of trying to compete. Ensure your products are backed by solid market research and testing.

Custom E-commerce Websites

As the 2023 B2B e-commerce trends indicate, a lot is happening in the e-commerce world. Your customers expect a lot from you. The best way you can cater to their needs and stay ahead of the trends is to invest in custom B2B e-commerce development.

Investing in a custom-built website for your B2B eCommerce brand can offer several benefits. Namely, custom website development allows you to tailor your e-commerce platform and customer experience. For example, you can easily add features like chat support and a personalised customer experience.

Additionally, custom website developments make it easy for you to integrate new functionalities. This boosts performance and allows you to respond quickly when trends in e-commerce change. Investing in a custom-built website for your B2B e-commerce brand can offer several benefits, including the following:

• Custom website development allows you to tailor the platform to fit your unique offerings. This makes it easy to create an engaging and personalised customer experience.
• Custom website developments make it easier to optimise performance with higher-level reporting. This makes it easier to tailor your B2B marketing strategies to changing market needs.
• Investing in custom website development makes staying ahead of the competition easier. They allow your brand to remain agile and adapt quickly when e-commerce trends change.

The bottom line? Investing in a custom site could be your ticket to success. However, you don't have to build a custom site alone.

Introducing Abode Commerce

Looking to make a big impact with e-commerce in 2023? Adobe Commerce is the way to go. It's an enterprise-level platform that makes it easy for businesses to build, launch, and manage personalised shopping experiences on any device.

Featuring AI-driven personalisation and advanced analytics technology, this powerhouse can help boost customer engagement and maximise profits like no other. Here are a few reasons why building a custom site on Adobe Commerce makes sense.

Personalised Buying Experience

Adobe Commerce is your go-to platform for building, launching, and managing amazing shopping experiences on any device. This platform is powered by AI-driven personalisation and advanced analytics. You can gain deep insight into your customers' needs and behaviours. While most e-commerce platforms offer basic reporting, Adobe Commerce takes this to a new level.

Inventory Management

If you want a simpler inventory system, Adobe Commerce is the way to go. With its convenient features and tools, you won't struggle to keep up with orders. This is the case whether you're purely online or if you also send orders for pickup at physical stores. It's that versatile.

Do you have multiple stores, sites, brands, and warehouses? Cross-channel commerce experiences are easy to set up. Real-time sourcing algorithms ensure that global inventory is always accurate and up-to-date.

So, sit back and relax. Thanks to Adobe Commerce, inventory management has never been easier. This frees you up with more time to invest in other areas of your business. At the very least, it takes the headaches out of e-commerce inventory management (for the most part).

Business Intelligence

You can easily unlock your site's data potential with Adobe Commerce's business intelligence feature. Cloud-hosting provides abundant visualisation capabilities and report-building tools to simplify managing your business.

Quickly reviewing key metrics such as average order value, customer lifetime value, and retention rates allow you to tailor experiences across channels without the headache of complex systems.

Work With an Abode Commerce Developer

Can you put all of these e-commerce trends to work yourself? You might be able to. However, working with an Adobe Commerce developer can be a great way to get a website up and to run quickly and efficiently.

A qualified developer will have the expertise to create custom solutions tailored to your business' unique needs. This can improve efficiency and make it easier to scale in the future. They'll also be able to take advantage of Adobe's advanced features, such as secure payments and easy-to-use search functionality.

Additionally, they can help you stay ahead of the competition by building cutting-edge features on your website that will keep customers coming back time and again. Ultimately, working with a skilled developer helps ensure that you have the most optimised website possible for your B2B business' success.

Where can you find skilled Adobe Commerce developers in the UK? We're right here.

Custom E-commerce Development

Ready to put this year's B2B e-commerce trends to good use? Embarking on the journey of building your online store can be exhilarating and overwhelming. We're here to simplify it all.

At DWS, our expertise lies in Adobe Commerce, and we pride ourselves on our extensive experience in constructing a diverse array of thriving online businesses. We've encountered and overcome countless hurdles, equipping us with valuable insights and strategies that can help pave the way for your e-commerce success.

Don't hesitate to contact us for a conversation about your specific needs. We're here to ensure your online store thrives and prospers in the competitive digital world.