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How Founder-Led Engagement Turned Around a Stalled B2B Project

How Founder-Led Engagement Turned Around a Stalled B2B Project Image
Sometimes, a digital project just gets stuck. Maybe it’s slow communication, unclear priorities, or too many people between you and the real decision-makers. But when the founder or senior expert steps in, everything can change, very fast. Here’s how founder-led engagement turned around a stalled B2B project, and what you can learn from it.

The challenge: A project stuck in limbo with a large agency

A mid-sized IT distributor was working with a well-known agency to overhaul their e-commerce platform. At first, things seemed to go well. But as the project grew more complex, communication slowed, priorities shifted, and critical tasks kept slipping. Every question had to pass through layers of account managers, and decisions took weeks. The project was months behind schedule, and frustration was building on both sides.

What changed when the founder got involved

Out of options, the distributor reached out to a smaller, founder-led team for help... this was us. From the first call, the difference was clear. The founder joined every meeting, listened to the real pain points, and could make decisions on the spot. Instead of waiting for updates or chasing down answers, the client had a direct line to someone who understood both the technology and the business.

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The results: Speed, clarity, and renewed momentum

With founder-led engagement, blockers were identified and cleared quickly. Priorities were reset, communication was open, and the team moved forward with confidence. Issues that had dragged on for weeks were resolved in days. The project not only got back on track but was delivered ahead of the revised schedule restoring trust and enthusiasm on both sides.

Lessons learned for other B2B distributors

  • Direct access to leadership means faster progress and fewer misunderstandings.
  • Founder involvement shows true commitment and accountability.
  • Smaller, expert-led teams can often deliver more value than large, layered agencies, especially on complex or time-sensitive projects.

How to spot when you need founder-led help

If your project is stalling, communication feels slow, or you’re not getting clear answers, it might be time to seek out a partner who puts their leadership front and center. Ask about founder involvement and look for teams where decision-makers stay actively engaged throughout the project.
Lee Frankland

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